Digital Marketing AAS-T

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Major Courses

50 Credits

Course Number

Course Title

Credits

BUS 265

Marketing Principles [RE]

5

MRKT 102

Introduction to Digital Marketing [RE]

5

MRKT 103

Social Media Strategy [RE]

5

MRKT 104

Search Engine Strategy [RE]

5

MRKT 150

Advertising [RE]

5

MRKT 241

Measurement and Analytics [RE]

5

MRKT 251

Market Research [RE]

5

MRKT 261

Online Video & TV Strategy [RE]

5

MRKT 271

Relationship Marketing [RE]

5

Select 5 credits from the following:

BUS 190

Collegiate DECA [RE]

5

CS 245

Webpage Authoring Essentials [RE]

5

Subtotal: 50

Major Support

10 Credits

Course Number

Course Title

Credits

BUS 222

Advanced Microsoft Excel [RE]

5

CS 101

Intro to Computers & Information Technology

5

Subtotal: 10

General Education

30 Credits

Course Number

Course Title

Credits

ENGL& 101

English Composition I [C]

5

Select 5 credits from the following:

ENGL& 102

Composition II [C]

5

ENGL& 235

Technical Writing [C]

5

Mathematics* - select 5 credits from the following:

MATH& 107+

MATH& 107 or higher

5

Social and Behavioral Sciences - select 10 credits from the following:

BUS& 101

Introduction to Business [S/B]

5

Select 5 credits from the following:

ECON& 201

Micro Economics [S/B]

5

ECON& 202

Macro Economics [S/B]

5

Natural Science with Lab* - select 5 credits

5

Subtotal: 30
Total Credits Required: 90

* Mathematics and Natural Science w/ Lab courses must be chosen from the distribution list.